Netflix has announced plans to do more to restrict proxy users from accessing content not available in their home countries.
The announcement comes shortly after the US-based video streaming giant launched its global service, making it accessible in 190 countries.
In a post published on the company’s blog, David Fullagar, Vice President of Content Delivery Architecture at Netflix, announced that the on-demand media provider is already taking steps to evolve proxy detection among its subscribers.
“We are making progress in licensing content across the world and, as of last week, now offer the Netflix service in 190 countries, but we have a ways to go before we can offer people the same films and TV series everywhere.” Fullagar said.
The variety of content offered by Netflix varies from country to country, with certain region-specific services, such as Netflix US, offering a much broader catalogue to its customers. Consequently, millions of Netflix users across the world have taken to using proxies, Smart DNS and VPN providers to bypass its geographic restrictions which were put in place since the company’s first expansion in 2010.
Although Netflix already outlines in its Terms & Conditions that detected IP spoofing may result in account suspension, it appears unhappy content owners have been less than impressed with the company’s previous efforts to cut off restriction bypassers
As part of the latest initiative, Fullagar mentioned that the company “will continue to respect and enforce content licensing by geographic location.” To achieve this, Netflix intends to deploy “similar methods” already known to be used by its competitors HULU and HBO Go.
Fullagar stated that despite the company actively taking steps to expand licensed content to new regions, for the time being, it will aim to satisfy its licensors by blocking proxy users from changing virtual locations. “In the coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are.” he added.